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PENGARUH KAMPANYE KOMUNIKASI PADA GERAKAN “BOGOH KA BOGOR” TERHADAP PERUBAHAN SIKAP MASYARAKAT (Studi Kasus KECAMATAN BOGOR TENGAH) Sisca Wulandari; Qoute Nuraini C; David Rizar Nugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACTThis study uses a quantitative method entitled The effect of the communication campaign on the "BOGOH KA BOGOR" movement towards changes in people's attitudes. This study discusses how much influence the "Bogoh Ka Bogor" campaign has on the attitudes of the people of Bogor City. In this study, the independent variable is the communication campaign while the dependent variable is the change in community attitudes. The population is 104120 people, with a sample of 100 people. The sampling technique used is stratified random sampling. The hypothesis used is a statistical hypothesis.Based on the results of the multiple regression analysis that has been done shows that based on the t test it is known that the probability value of the t-count for variable X1 that is community characteristics is greater than the significant level of 0.05 (5%) which means that the respondent's characteristic variables have influence but not significantly towards community attitudes.The t-test results for the communication campaign variable showed that the t-count probability value was smaller than the significance level of 0.05 (5%), which means that the communication campaign variable affected the attitudes of the people of Bogor, Bogor Tengah sub-district. The results of multiple regression testing obtained a regression coefficient of 0,000 with a significance value of 0,000 0.05, meaning that the communication campaign has a positive effect on community attitudes, so if the communication campaign is improved the public attitude will increase. Based on the results of the F test this study showed that the two variables X1 and X2 with the F test produced p value = 0,000. Because the p value is 0,000 0.05, based on the results of the F test or the simultaneous test shows the characteristics of the community (X1) and the communication campaign (X2) simultaneously influence on changes in community attitudes. Adjusted R-Square value of 0.481 This means that individual characteristics and communication campaigns have a proposition of influence on community attitudes of 48.1% while the remaining 51.9% (100% - 48.1%) are influenced by other variables that are not in the regression model linear Keywords: Communication Campaign, BOGOH KA BOGOR, Public Attitude

STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY) Meridian Firmansyah; Mariana Siregar; Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.

STRATEGI KOMUNIKASI BISNIS DI KAMPUNG WISATA BISNIS TEGALWARU CIAMPEA KABUPATEN BOGOR Sheylla Ayu Prahasty; Diana Amaliasari; Qoute Nuraini C
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

AbstractThe study aims to know the communication strategy business that is applied by Kampung Wisata Bisnis Tegalwaru and review the strategy of the long run it will be carried out in the face of the licensing related to the implementation of the communication strategy business. The metode of researches is descriptive qualitatif method, in obtaining data using the method of indepth interviews, observations, documentation, and the study of the library. The result showed that in making the communication strategy business, Kampung Wisata Bisnis Tegalwaru make a long-term plan called Renstra (Rencana Strategis) the community empowerment. The obstacles or factors inhibiting the way the process of communication strategy to the business in Kampung Wisata Bisnis Tegalwaru is: Lack of facilities and infrastucture to accomodate visitors in large numbers, the lack of coordination in the team, as well as lisencing Kampung Wisata Bisnis Tegalwaru as a tourist village that hasn’t been registered in the Departement of Culture and Tourism of Bogor Regency. Keywords: Strategy, Communication Strategy Business, Kampung Wisata Bisnis Tegalwaru

Pengaruh Model Iklan Terhadap Citra Merek Produk Pond’s Sharah Adella R; Qoute Nuraini C; Layung Paramesti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser

HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU Danu Triana; Qoute Nuraini; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.

PENGARUH KAMPANYE KOMUNIKASI PADA GERAKAN BOGOH KA BOGORâ€ TERHADAP PERUBAHAN SIKAP MASYARAKAT (Studi Kasus KECAMATAN BOGOR TENGAH) Sisca Wulandari; Qoute Nuraini C; David Rizar Nugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1296

ABSTRACTThis study uses a quantitative method entitled The effect of the communication campaign on the "BOGOH KA BOGOR" movement towards changes in people's attitudes. This study discusses how much influence the "Bogoh Ka Bogor" campaign has on the attitudes of the people of Bogor City. In this study, the independent variable is the communication campaign while the dependent variable is the change in community attitudes. The population is 104120 people, with a sample of 100 people. The sampling technique used is stratified random sampling. The hypothesis used is a statistical hypothesis.Based on the results of the multiple regression analysis that has been done shows that based on the t test it is known that the probability value of the t-count for variable X1 that is community characteristics is greater than the significant level of 0.05 (5%) which means that the respondent's characteristic variables have influence but not significantly towards community attitudes.The t-test results for the communication campaign variable showed that the t-count probability value was smaller than the significance level of 0.05 (5%), which means that the communication campaign variable affected the attitudes of the people of Bogor, Bogor Tengah sub-district. The results of multiple regression testing obtained a regression coefficient of 0,000 with a significance value of 0,000 0.05, meaning that the communication campaign has a positive effect on community attitudes, so if the communication campaign is improved the public attitude will increase. Based on the results of the F test this study showed that the two variables X1 and X2 with the F test produced p value = 0,000. Because the p value is 0,000 0.05, based on the results of the F test or the simultaneous test shows the characteristics of the community (X1) and the communication campaign (X2) simultaneously influence on changes in community attitudes. Adjusted R-Square value of 0.481 This means that individual characteristics and communication campaigns have a proposition of influence on community attitudes of 48.1% while the remaining 51.9% (100% - 48.1%) are influenced by other variables that are not in the regression model linear Keywords: Communication Campaign, BOGOH KA BOGOR, Public Attitude

STRATEGI KOMUNIKASI BISNIS DI KAMPUNG WISATA BISNIS TEGALWARU CIAMPEA KABUPATEN BOGOR Sheylla Ayu Prahasty; Diana Amaliasari; Qoute Nuraini C
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1299

AbstractThe study aims to know the communication strategy business that is applied by Kampung Wisata Bisnis Tegalwaru and review the strategy of the long run it will be carried out in the face of the licensing related to the implementation of the communication strategy business. The metode of researches is descriptive qualitatif method, in obtaining data using the method of indepth interviews, observations, documentation, and the study of the library. The result showed that in making the communication strategy business, Kampung Wisata Bisnis Tegalwaru make a long-term plan called Renstra (Rencana Strategis) the community empowerment. The obstacles or factors inhibiting the way the process of communication strategy to the business in Kampung Wisata Bisnis Tegalwaru is: Lack of facilities and infrastucture to accomodate visitors in large numbers, the lack of coordination in the team, as well as lisencing Kampung Wisata Bisnis Tegalwaru as a tourist village that hasnt been registered in the Departement of Culture and Tourism of Bogor Regency. Keywords: Strategy, Communication Strategy Business, Kampung Wisata Bisnis Tegalwaru

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